Trim Sailing
Currently on our way to finish our circumnavigation aboard a boat we rebuilt ourselves. We document our voyage and share knowledge gained over 14+ years of sailing and rebuilding boats around the world.
At a glance7.5k
6.6%
29%
2mil+
Avg. monthly follower growth on Instagram
Views on Reddit posts
Instagram engagement rate
Instagram followers
Our backgrounds
Alex Gray
Lifelong sailor and senior shipwrightAlex started life on the water at just four years old. Since then, he has logged over 45,000 nm as a skipper across the Atlantic and Pacific oceans. With over a decade as a shipwright, he specialises in marine carpentry and yacht systems, working on vessels from blue water cruisers to Sydney to Hobart racing yachts. Alex is currently moving away from hands on work into marine advisory.
Agata Gray
Software designer, sailor, ex-architectAgata began sailing with no prior experience. Her first overnight passage was an Atlantic Ocean crossing aboard Trim. She learned through hands-on experience sailing, restoring Trim, and working remotely at sea, eventually landing a role at Canva. She makes sailing approachable through clear, digestible content on Trim Sailing.
Trusted by partners and supporters including:
Current route: Australia → South Africa → Europe
Already completed: Turkey → USA → Australia
Restoration of Trim: Before & After
Featured collaborationsOver the years, we've worked with brands that have supported the project both in the yard and on the water.
Past collaborations have ranged from marine coatings, through marine solar solutions, to dive gear. Every featured product is one we've genuinely used and loved — under sail, underwater, or in the boatyard.
Adreno × Trim Sailing - In 2019, Adreno sponsored gear for our dive expedition to Lord Howe Island — one of the world’s most pristine marine environments. Dive gear was photographed in action by Nick Jaffee (founder of Kohutt) in collaboration with Alex.
Kirby's Paint - During Trim's refit, Kirby's Paint supplied us with marine coatings and merchandise in exchange for photography and social media coverage documenting the restoration.
Sponsored collaboration with Adreno & Nick Jaffee (Kohutt)
Sponsored collaboration with Kirby’s Paints
Our contentOn Instagram Alex and Agata post educational sailing and boat maintenance content alongside stories from life at sea.
@trim.sailing has been active on Instagram since 2018. In 2021 posting paused while Alex and Agata focused on work and life ashore. In 2026 they are resuming the voyage — and the account — with renewed focus.
The account posts behind-the-scenes stories, reels and mixed-media carousels. All pieces use consistent branding and format. Editorial in tone, broad in reach.
Since their comeback in Jan 2026, the account has organically grown from 2,400 to 7,500+ followers, with 311,000+ monthly views.
Instagram numbersPeriod: 11 Apr - 15 May 2026
7,500+
311k+
Accounts reached
(27x follower count)
Engagement rate
83.9%
Non-follower views
Views
Instagram followers
6.6%
125k
Instagram top performersPeriod: 11 Apr - 15 May 2026
Beyond InstagramThe story of Trim's rebuild went viral on Reddit - reaching over 1.2 million views with a 98.2% upvote ratio.
Alex's Jan 2026 Reddit post (documenting Trim's restoration) went viral on r/woodworking, eventually landing on r/all — turning it viral and visible to the platform's entire global audience. The post received 1.2M views, 14k upvotes with a 98.2% upvote ratio, 489 comments, and 1.6k shares. The reaction confirmed what they already knew: the story of Trim and Alex's and Agata's competence resonates far beyond the sailing world.
The original Reddit post
Post insights
Audience on MetaOur audience includes adventure enthusiasts, sailors, and both current and aspiring boat owners around the world.
Trim Sailing's audience is concentrated in the United States, Australia, and the United Kingdom, three of the world's most active sailing and adventure markets. The core age bracket is 35–54, with 69% male and 31% female followers. The account grew by 29% in the last 30 days, reflecting an audience that is actively expanding.
Work with usWe're back online after four years away, and growing fast.
We work with brands whose products we'd genuinely use aboard Trim. If that sounds like you, get in touch.
